Tips & Insights
Showcasing the innovative strategies and creative solutions we’ve developed for our diverse range of clients. Each one highlights the unique challenges our clients faced, the tailored approaches we implemented, and the impactful results achieved.
Meta’s New Location Fees: What Advertisers Need to Know (and What It Means for Your Ad Budget)
Meta is introducing location fees for ads in certain countries. Learn how the new charges work and what they mean for your Facebook and Instagram ad costs.
Website Accessibility: Why It Matters & How to Improve It
Website accessibility is often treated as a technical requirement or a legal concern. In reality, it’s a fundamental part of how people experience your website
Conversion Rate Optimisation (CRO) Tactics You’re Not Using Yet
At Platform, we see many businesses invest heavily in traffic generation, only to overlook what happens once users arrive.
Why the End of the Year Is the Perfect Time To Rethink Your Marketing and Partner Up
As the year draws to a close, many business owners start reflecting on what worked, what didn’t, and what needs to change.
How to Turn ChatGPT & AI Search Tools into Revenue Engines (not just traffic)
In recent years, generative AI tools like ChatGPT and Google’s new AI modes have changed how people search, explore, and buy.
Are AI Overviews Killing Organic Search?
AI Overviews have quickly become a prominent feature in Google’s search results.
How to Nail Facebook Marketing for Small Businesses & Creators
Facebook may feel saturated these days, but its reach, tools, and flexibility still make it one of the best platforms for small businesses and creators.
Key Metrics to Watch as Organic Search Traffic Evolves
Organic search has always been a cornerstone of digital visibility, but the landscape is shifting.
How to Build a Website Funnel That Converts
Every website, from SaaS platforms to agencies like Platform Marketing Agency, operates with a built-in funnel.
Crafting Calls to Action That Actually Convert: A Guide for Marketers
Calls to Action (CTAs) are often the unsung heroes of successful marketing campaigns.
Mastering Omnichannel Marketing: Seamless Journeys, Stronger Loyalty
Consumers interact with brands across more platforms than ever before.
How to Get Your Business in the Google 3-Pack (and Why It Matters)
Have you ever Googled something like “café near me” or “digital agency in Belfast”?
Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)
Sponsored ads can be one of the fastest ways to drive traffic and generate leads. But what happens when the clicks don’t come?
Website Optimisation: The Key to Long-Term Digital Growth
When it comes to digital marketing, first impressions matter. But lasting impact?
Are Your Marketing Strategies Working?
The pace of change is fast when it comes to digital channels, and ensuring your marketing strategies are effective and aligned with your business goals is crucial.