Client Overview
A video-case series for the Mid & East Antrim Labour Market Partnership
The Labour Market Partnership (LMP) delivered by Mid & East Antrim Borough Council is a strategic, partnership-led initiative funded by the Department for Communities. It brings together Council, statutory agencies, training providers, employers and community organisations to support residents into meaningful employment. The brief was to raise awareness of the LMP’s work, bring the stories of participants and employers to life and drive greater engagement with both jobseekers and employers.
Key Challenges
- Broad stakeholder and audience mix
- Maintain authentic, real stories
- Wide borough-wide filming locations
- Multi-format content requirements
What we did
Stories that build momentum
We worked with the LMP team at Mid & East Antrim Council to identify illustrative participant journeys and employer partners willing to feature including a childminder and a GP surgery as well as the project lead. We mapped out key moments and developed a clear framework for each case-study video.
Conclusion
Bringing Local Stories to Life
Platform Marketing Agency helped the Mid & East Antrim Labour Market Partnership turn behind-the-scenes activity into compelling narratives that resonate. By placing real participants, employers and local context front and centre, the video series built awareness, interest and credibility around the LMP’s work. The content now sits ready to support recruitment cycles, employer outreach and community engagement, putting local talent, training and opportunity firmly in the spotlight.