Website accessibility is often treated as a technical requirement or a legal concern. In reality, it’s a fundamental part of how people...
Trends, tips & strategies
Regular insights and strategies to inspire and inform. Our marketing blog posts will cover a wide range of topics exploring marketing and design. All geared towards you discovering how to elevate your brand to new heights.
At Platform, we see many businesses invest heavily in traffic generation, only to overlook what happens once users arrive. In practice,...
As the year draws to a close, many business owners start reflecting on what worked, what didn’t, and what needs to change. It is a natural...
In recent years, generative AI tools like ChatGPT and Google’s new AI modes have changed how people search, explore, and buy. Users are...
AI Overviews have quickly become a prominent feature in Google’s search results, sparking debate across the SEO community: are they...
Facebook may feel saturated these days, but its reach, tools, and flexibility still make it one of the best platforms for small businesses...
Organic search has always been a cornerstone of digital visibility, but the landscape is shifting. With AI, large language models (LLMs),...
Every website, from SaaS platforms to agencies like Platform Marketing Agency, operates with a built-in funnel. The question is: how...
What is a Call to Action? A call to action is a prompt that encourages your audience to take a specific next step. This could be anything...
What is Omnichannel Marketing? Omnichannel marketing means integrating all your channels, such as your website, social media, email,...
It’s not just a handy feature for users. For local businesses, it’s a make-or-break opportunity. In this post, we’ll explain: What the...
1. You’re Targeting the Wrong Audience It doesn’t matter how beautiful your ad looks, if you’re showing it to the wrong people, it won’t...