Client Overview
Sleep specialists with 60 years of history
Algram by Night is a Ballymena-based bed specialist with over 60 years of heritage, stocking premium British and Irish brands. Known for exceptional in-store service, they needed a digital presence and marketing strategy to match.
Challenges
- Premium feel, digital format
- Large, complex product catalogue
- Trust for high-value purchases
- Competitive niche retail market
What we did
From Showroom to Screen
We built a comprehensive eCommerce website for Algram, structured around intuitive product filtering by size, brand, firmness, and style. Strong product descriptions, trust signals, and clear delivery information were built in to support conversion. Alongside this, we managed a targeted Meta paid social strategy and Google Ads campaigns to reach in-market audiences across Northern Ireland, and laid an SEO foundation aligned to high-intent local and product-specific search terms.
Conclusion
A brand built for both worlds
Platform Marketing Agency helped Algram by Night bring six decades of expertise into the digital space, giving them the tools to grow their audience, drive revenue online, and build lasting customer relationships.
1103%
Increase in views
15,100%
Increase in link clicks
435%
Increase in leads