Client Overview
Personalised care, confident smiles
Malone Dental is a leading and highly respected dental practice located on the Malone Road, Belfast. Their mission is to provide personalised, effective dental care that prioritises comfort and confidence in a warm, accessible environment. Combining advanced technology, personalised care and fair pricing. Their services span general dentistry, cosmetic treatments, implants, Invisalign and a tailored patient membership plan (“Malone Care”) to make high-quality dental care more affordable.
Challenges
- Competing in a crowded market
- Communicating complex services clearly
- Building trust and credibility
- Driving real appointment conversions
What we did
From brand to bookings
We developed a full brand refresh for Malone Care, delivering a patient-focused identity and a modern, user-friendly website showcasing services and plans. Alongside this, targeted Google Ads campaigns were launched to drive new patient appointments and build awareness of the Malone Care offering.
Last 90 Days compared to previous period:
11.6%
Organic traffic increase
34.67
Conversions increase
308%
Decrease on CPC
Conclusion
Transforming care into growth
Platform Marketing Agency helped Malone Dental reinvent its digital presence, not just with a refreshed brand and website, but by driving real growth through paid digital marketing. By aligning brand strategy, website design, and high-intent Google Ads, the practice was able to expand its reach, build trust, and convert more prospective patients into loyal clients.