Homestyle Blinds & Interiors

Homestyle Blinds & Interiors is a well-established, family-run interior design business in Northern Ireland, with over 30 years’ experience. They operate showrooms in Ballymena and Ballyclare, and offer a broad range of products from blinds to curtains, wallpaper, fabrics, paints, and soft furnishings. Their design service includes home consultations, 3D room scans and tailored layout and fabric proposals.

• Broad product range, simplified online
• Strong competition in local market
• Website needed to drive appointments
• Showcasing trust, quality and craftsmanship

We began with a strategic discovery workshop to understand Homestyle’s services, customer journey and conversion pathway. This informed a streamlined website structure that clearly grouped product categories and guided users toward booking a free consultation. The new site blended Homestyle’s long-standing reputation with warm, expert design, supported by strong calls-to-action, clear service explanations, a defined design-process page, and full optimisation for mobile, speed, SEO and local search relevance.

Alongside the website, we continued to manage a focused Google Ads strategy built around high-intent local keywords and thematic ad groups. Ads were matched to tailored landing pages for message consistency, while conversion tracking captured consultation requests, calls and store visits. Together, the new site and ad campaign strengthened Homestyle’s digital presence and drove more appointment-ready leads.

Platform Marketing Agency helped HomeStyle Blinds & Interiors translate three decades of proven craftsmanship into a refined digital presence. By building a modern, intuitive website and pairing it with a targeted Google Ads campaign, we didn’t just drive traffic, we helped convert visitors into real design consultations, ultimately increasing footfall, sales, and brand trust.

• Website Design & Development
• Local SEO
• Paid Search
• Conversion Tracking & Analytics
• Ongoing Campaign Optimisation