A clean sweep in digital strategy
Carey Cleaning Machines is a Northern Ireland provider, leader in Tennant brand industrial cleaning equipment. With an outdated digital identity and limited online traction, they partnered with Platform Marketing to modernise their brand, website, and marketing to drive engagement and performance.
Key Challenges
- Outdated online presence
- Limited organic traffic
- Low-quality lead generation
Powering precision with smart strategy
We created a bold new brand identity that reflected Carey Tennant’s industry leadership. The new website was built with UX, SEO, and conversions in mind. Post-launch, our team conducted a full SEO audit and implemented targeted keyword strategies. Google Ads campaigns focused on high-intent terms, driving traffic and engagement while continuously optimising for results.
High-impact growth, no mess left
Carey Tennant’s transformation showcases the power of a holistic digital strategy. By combining branding, web, SEO, and paid media, we turned an underperforming site into a lead-generating platform that reflects the strength of the brand.
41%
increase in organic traffic
860%
rise in lead conversions
25.95%
improvement in organic position