Carey Cleaning Machines
A bold rebrand, high-converting website, and data-driven marketing strategy transformed Carey Tennant’s digital performance, driving qualified traffic, improving lead quality, and unlocking new growth opportunities in the competitive industrial cleaning equipment sector.
A clean sweep in digital strategy
Carey Cleaning Machines is a Northern Ireland provider, leader in Tennant brand industrial cleaning equipment. With an outdated digital identity and limited online traction, they partnered with Platform Marketing to modernise their brand, website, and marketing to drive engagement and performance.
Project Highlights
Launched a user-centric website built to drive enquiries
Built clear user journeys for product discovery
Implemented technical and on-page SEO
Paid advertising campaigns optimised for ROI
Created tailored landing pages for key categories
Key Challenges
Outdated online presence
Limited organic traffic
Low-quality lead generation
Powering precision with smart strategy
We created a bold new brand identity that reflected Carey Tennant’s industry leadership. The new website was built with UX, SEO, and conversions in mind. Post-launch, our team conducted a full SEO audit and implemented targeted keyword strategies. Google Ads campaigns focused on high-intent terms, driving traffic and engagement while continuously optimising for results.
conclusion
High-impact growth, no mess left
Carey Tennant’s transformation showcases the power of a holistic digital strategy. By combining branding, web, SEO, and paid media, we turned an underperforming site into a lead-generating platform that reflects the strength of the brand.
Services used
41%
increase in organic traffic
860%
rise in lead conversions
25.95%
improvement in organic position
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