Here are 8 quick tips for effectively executing Google Ad campaigns with a limited budget.
Goalposts
No one knows your business better than you, so set a clear goal or objective of what you want to achieve from your campaign; views, website traffic, sales, or leads.
Structural Support
Carefully curate keywords and phrases you know your customers may use on Google to find your products and services and look at what your competitors are using.
Quality Over Quantity
Take time to write and create relevant and engaging content. You only have seconds to grab the attention of your audience, make it count.
Target Practice
Be specific, target only the relevant locations your products and services are available and only target demographics who are most likely to convert into a customer.
Smooth Landing
Make sure your website is up to date with target specific landing page for each ad, ensuring your audience gets all the information they need after their search.
Clip-on Extensions
Utilise Extensions, add images, an address, a telephone number, a service offering, pricing outlines, delivery information and promotions to your ads.
Think Negative
Tactically use negative keywords and exclusions to ensure your ads are not being delivered to irrelevant audiences, set locations to “presence” and exclude those you don’t operate in.
Data
Last but not least, look at your data. Let your campaign run for a couple of weeks and before you know it, you will be able to optimise your campaign and make even better use of your budget.
